I can see your point that - especially in the early days when you are desperate to grow your list - there is perhaps not too much harm in sending a single email that will take things no further if the reader takes no positive action to join your list.
However, it is technically an unsolicited email (i.e. spamming) and you must of course decide for yourself how that settles with your conscience. Be wary too of getting yourself blacklisted.
Of interest to other readers I’m sure will be:
1) Did you offer a reasonable opt-in incentive to encourage those who received your email to sign up; and
2) What percentage of those that you approached in this manner then went on to do so? (I am presuming that you tracked these signups separately?)]]>
Thanks for the very useful and informative response to your readers questions.
I’d agree totally with your views that in building a list you want willing subscribers to your newsletter who are more likely to actually read what you send them, rather than ignore it because they never wanted it in the first place.
I admit I have myself come across lists of suitable candidates for my list and although not ideal I did send them an email with an option for them to join my newsletter.
Great value, as ever.]]>