Andrew Pearce, who presents the internet radio station’s weekly Business Briefing, told listeners that his company has been working quietly in the background on this project for some time now and gave them all an opportunity to get a free entry in, and ‘backlink’ from, this local business directory.
Andrew Pearce, who runs the locally-based firm Direct-to-Market (a direct-response marketing consultancy that focuses heavily on internet-marketing strategies and technologies) often advises in the show about how businesses can better leverage the internet to assist with their local marketing efforts. Listeners are also able to email questions to the radio station to be answered on-air.
In last week’s Business Briefing, Mr Pearce explained about the importance of topically and geographically relevant inbound links – known as back-links – to a business website and promised all loyal listeners the opportunity to get a valuable backlink that is both geographically and topically relevant for free.
In yesterday’s Business Briefing (to be repeated later this week) he invited all listeners to visit the GotBracknell website and create up to 5 entries for themselves, each with a backlink that would normally cost £30, for free. He went on to explain that at present the website is still in development and not being actively promoted, and that if Radio Bracknell Forest listeners were to “skip through” the payment process without paying, then Direct-to-Market’s administration staff would manually approve any entries made pre-launch.
In addition to a comprehensive Bracknell business directory the GotBracknell website also features free classified advertisements for local people, whether business owners or private, and topical news derived straight from Radio Bracknell Forest’s news team. The aim is for the Got Bracknell website portal to become “the place to go” for local people, and in this way Andrew Pearce hopes to give something back to the community in which he lives.
The website will launch formally in the near future, and while basic business directory entries will remain free those that include a URL (for a powerful backlink) will become subject to a fee, so anybody wanting a free entry to assist their business is advised to visit the Got Bracknell website sooner rather than later.
You can find Andrew Pearce at: http://www.Direct-to-Market.co.uk
Radio Bracknell Forest is at http://www.RadioBracknell.com